Creative Director
Graphic & Package Designer
Web Developer
eCommerce Expert
For over 15 years I’ve worked for top internet retailers delivering high-impact creative grounded in business knowledge, design expertise, and a love for beautiful, user-centric designs. My passion to elevate brands using data-driven decision making and amazing user experiences is what makes me tick. My extensive experience across a multitude of channels, platforms and projects have provided me with a toolbox of skills and industry proven techniques to help a brand create a look, feel and message that resonates.
Thank you for your consideration.
Bachelor of the Arts: Communication Design
Focus on Web Development
Minor of the Sciences:
Management Information Systems
Focus on Database Management
Director of Creative, UX & Brand: Completed a full brand-transformation including web site redesign & merging to Shopify, complete packaging redesign of over 20 products and landing page redesign. Focus on UX improvements and worked closely with engineering team to implement my designs. Experienced growth of over 45% YOY ($50 million revenue).
Director of Creative, UX & Brand: Transformed three brands through elevating the design, usability and customer experience. Created and implemented brand standards across all channels. Responsible for creating, managing and reporting on digital marketing campaigns. Designed new packaging and marketing creative for private label coffee brand now in over 1200 Walmart Stores.
Director of Design & User Experience: Managed a team of 22 graphic designers, front-end web developers and media specialists. Developed a visual design and content strategy and delivered across multiple marketing channels. Championed brand transformation efforts as the company grew exponentially, eventually reaching $600 million in annual revenue.
